Made in Germany Politics through Things.
The German Werkbund in 1914
25 Sep 2014 – 16 Mar 2015
On the eve of the First World War, the industrial design association Deutscher Werkbund, founded by artists and industrialists in 1907, launched a mobilization of things: the functional, standardized and materially sensible design of everyday products would make the label "Made in Germany", required by British import law, rise above its original status as a mark of ostensibly poor quality. On the contrary, "Made in Germany" would be transformed into a seal of quality, raising the export power of the German Empire.